The Elaboration Likelihood Model of Persuasion
نویسندگان
چکیده
A. ArgumentIMessage Quality ........ ................................. 132 B. Peripheral Cues.. . . . . . . . . . . . . . . . . ................................. 134 C. Affecting Elaboration . . . . . . . . . . . . . ................................. 136 V. Postulate 4 Objective Elaboration.. ............................. . . . . . . . 137 A. Distraction ............................................... . . . . . . . 139 B. Repetition .............................. . . . . . . . . . . 143 C. Personal Relevance/Involvement . . . . . . . . . . . . . . . . . . . . . . 144 D. Personal Responsibility ................... E. Need for Cognition. . . .......... 150
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